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| eDirectory for the Beginner |
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| February 2002 |
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| DeveloperNet University Course |
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Deploy Directory-Enabled Applications
With eDirectory 8.5 you can take advantage of directory-enabled applications that transform your traditional "brick and mortar" business into a thriving "click and mortar" e-business.
Customer Profiling. As customers browse through your Web site, directory-enabled applications can collect three important kinds of data: observed information--what users reveal through their patterns of movement through the site; stated information--gathered from surveys and profiles; and transactional information-purchase patterns, etc. With this information stored in eDirectory 8.5, you can tailor your offerings and services to each customer and supply-chain partner, thereby improving their business experience with you.
Figure 2:
How to apply profile information to customize how a customer sees your Web site.
Figure 2 shows how to apply profile information to customize how a customer sees your Web site. If a user named Leslie Hughes enters the Web site HousePlants.com and begins to browse, special applications record where she goes, what she does, and how long she stays on each page. This information is then stored in eDirectory 8.5, where an application can retrieve it to create a presentation emphasizes those elements in which she is most interested.
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